Social media continues to be debated by both home-based and self-employed business owners. There are many benefits to listing your company on social media. However, it is important to avoid time-wasting errors. Facebook, Instagram and socialbooster are the best platform to express the power of social media.
A solid business platform will ensure that every aspect of your business venture is efficient. Scheduling social media is an important aspect of building your platform. What is a platform? Imagine building an outdoor stage for a band in the middle of a field. It takes a lot planning and thought to create the perfect stage. What weight and size will it need to carry? There are also the costs of materials, services and skills you might need to outsource or acquire. Once you’re able to stand up on the stage, you can test it. It doesn’t move under you and you don’t need to make any mistakes. It is your platform that allows it to move. You can now jump to the next stage of your business plan.
There are many dangers when using social media. We cover some of them in Purple Snowflake Marketing. One example is the common mistake of getting buried in educational and entertaining posts and videos. It can be a waste of time to blur the lines between business and personal entertainment.
It is important for business owners to look at the potential client. This information will assist you in deciding on the visual design, color, imagery and social media platforms you may use. It is important to know your purpose in using any social media platform from the beginning. For example, you might use Facebook in a different way than Instagram.
Signing up for an account on any social network outlet is a good idea. Pay attention to your profile, where you can add imagery, color schemes, or your logo. At the very minimum, you should review your profiles every year. Your profile information should be current, easily accessible, appealing to clients, and reflect your purpose. It is important not to appear stale, outdated or out of business.
You should consider your personal social media as separate. It is important that you do not view your personal social media pages during business hours or reply to messages sent by them. This is like talking on the phone with your girlfriend at work all day – don’t do it. This should be a goal for all staff members. If they are posting for the business, it should be through their business accounts and not their personal accounts.
If the topic is related to the business, its policies, mission, or staff, it’s best not to mix personal and business. Your personal life, opinions, politics, cute and silly videos or photos of yourself on vacation or with your family are not allowed in business media. The purpose of social media is to interact with and attract business clients and other networks.
People who connect with you via social media do so because they enjoy your posts and looking at helpful videos. They don’t want to be bombarded with irrelevant content, waste of time or be sold to constantly. It is important to find the right balance between where and when to sell to your audience.
Make sure that your online presence (and the personal profiles of your employees) are not infuriating to clients. It can and will affect your business if your staff are listed on your website.
People want to be heard. So invite them to comment on your posts, or send a private message to let you know their thoughts. They will feel valued and respected when you respond to their feedback.
Social media also has the added benefit of allowing your website to be listed on search engines. This makes it a backlink. Your site is ranked by search engines every time someone views it and follows up with the backlink. This tool is a great friend if used correctly and can make your marketing efforts go a lot further.
Many in the church are unaware or concerned about the potential opportunities presented by Facebook. More than one billion people have a Facebook profile.
Many ministries and churches have created a Facebook page to reach out to others and connect with their communities. Many do this with unrealistic expectations and high hopes.
It’s easy to get started on social media. It’s not easy to maintain and grow it. Many churches and ministries start a Facebook page to get started with social media, but they become frustrated when the results don’t come quickly.
James Fam, Associate Pastor at Coastal Church, Vancouver, British Columbia Canada, says that social media can be a powerful tool/forum. However, it is just like any other tool.
Coastal is a passionate and committed Facebook user. They have a large following. It is even more impressive to see how many people visit the page daily, despite them being fans (those who liked their Facebook page). It is not common for social media fans to visit a page every day. This is a good thing for churches, considering that so many people use Facebook to connect with their family and friends. The majority of churchgoers place their church in the “family and friends” category.
Facebook is a great tool for churches to build community through sharing information, teaching and inspiring each day. It can also be used to reach people outside of the church walls.
Fam notes that the main difference between traditional media and social media is their higher level of interaction and immediate communication. Social media thrives on interaction and user-generated content, unlike print media and broadcast media.
Along with Vancouver’s Broadway Church and Relate Church they seem to have mastered getting their followers to visit their page regularly. Along with businesses, one of the biggest challenges for churches and ministries is getting their content in the news feeds of people who like their page. If your fans don’t visit your page regularly, you might need to find other ways to make sure you appear in their news feed at least occasionally. It’s important to share content that fans like, comment on, or share with others.
Fam explains that one thing you should be aware of when managing a Facebook page is “unnecessary and overzealouscensorship.” This can quickly kill social media conversation and churches should be able to tolerate some negative comments on Facebook.
Social media is being used by individual missionaries and ministries as well.
J. Lee Grady, a journalist and former editor of Charisma magazine shares his love for all social media platforms, including Facebook. Social media allows me to connect with people and build relationships. It allows me to make connections with people I’ve met while I travel. Because I am able to stay in constant contact, my ministry connections are strong.”
Marg Gibb, founder and director of Canada’s Women Together shares her thoughts: “Building awareness about the ministry through regular posts has created, Women Together, an increased community of women interested in participating – women who were not part of my previous circles of resources. Regular postings have given me the impression that there is ministry through social media.
Tim Ernst, who is a minister with the Navigators among professionals and business people in Vancouver BC, notes that social media can either add inspiration or cynicism the earth’s atmosphere. My cyber-neighbors are a mosaic from faith journeys, religions and ages, as well as stages.
However, churches, ministries, and missionaries can do more good than bad if they don’t know their audience. Facebook and other social media platforms require prayerful, thoughtful planning and usage. It’s not enough to post content that is too busy for our online world. People will be drawn to genuine content that inspires and offers hope.
You will need to have a passion for people, patience, persistence, and commitment, in addition to prayer and planning.
“Church ministry is about people; building community with others. Social media is a new way to engage people in spiritual conversations,” says Coastal’s Fam.
How can the church in today’s rapidly changing world stay relevant and connected with both everyday Christians and those who don’t yet know Christ? One part of the solution may lie in social media.