Google searches are getting more local results. Even when using a smartphone, they are constantly presented with local options for virtually everything. Local business targeting is crucial to reach and dominate local search metrics. Here are our top 5 Local SEO Tips to Get the Best Local Search Results and Increase Traffic and Business.
This is your first and most important step. You will need to claim your listing via Google Places/Bing Local/Yahoo Local. Once you have created an account with these platforms, you can verify your business details using a simple phone call or post card verification.
After you have completed the process, you are ready to move onto the next steps. You don’t need a physical address for a specific location, or you want to keep your business address secretive. There are certain services that provide business mail forwarding services. However, these services fall under the gray area and should not be used for any practical purpose.
It is vital to give accurate and detailed business information. Opening hours and days for operation are important. Are required. Your business activities must be described. High-quality photos and videos should be used to represent your business.
This field plays an important part in enhancing the user experience. It is not a good idea for any listing to be left blank. It is important to have accurate local SEO information.
Reviews are an important component of your local Listing. Local SEO plays an important role. Most local listing sites accept reviews from customers. Your customers should be asked to submit reviews via e mails, invoices, or thank you pages.
Negative reviews are fine for business. It is important to not have too many bad reviews. There are no perfect businesses and bad reviews are an inevitable part of business. Many businesses fear negative reviews. However they must remember that companies cannot please all of their customers. You should also remember that negative reviews may be perceived as suspicious by potential customers.
Optimizing your website’s performance is crucial. A local phone number should be prominently displayed on your homepage.
The phone number must be a valid local number that can be reached with local dialing codes and is not an 800/800 number. It is important to include the complete mailing address of your company and that it matches what you have listed. Optimize your website with schema. Multiple landing pages can be used if your business is located in different areas. Each page should be optimized according the target area.
It is important that your local business be listed in the local directories. Search engine algorithms still depend upon these sites to get more information about the company and their popularity. Use websites like yelp, yellowpages and others. Listing your business can help improve your local rankings.
These are the top 9 tips for local search engine optimization. They will help you reach your local market using tools on the Internet and web sites. You should have a well-coded website.
Also, make sure to do your own research. This article is a summary. You can find more information on increasing your Google Page Rank as well as lowering your Alexa Rank in this article.
Keywords and phrases can be used to help customers and search engines find your website. Use as many words as you can in your website’s content. Website owners and web designers should make sure that there are enough pages to present all the relevant content for search engines to view you as an expert on your keywords.
If possible, take some time to check out the websites of your competition and see if they have more pages than you do. Last but not least, local search requires that you use all available opportunities to place your location in your content. This can help with Google Local rankings. Also, the Alexa rank will allow you to charge advertisers higher fees for placing banners onto your blog.
Add pages to your site that focus on local topics and events. Search engines will find that you discuss local topics using local keywords. This will increase your rank as a local expert.
Participate and promote your company on local websites and charities. These links are priceless and can only come from hard work and giving back your community.
Google Business Tools suite is one the best tools that we’ve found to promote websites locally. This extraordinary resource center allows web designers and managers the ability to analyse, manage, market, and invest online. Google has brought together all of their business tools in one place, making it easier to use and understand.
Go through the following website design resources: Google Website Optimizer. Google AdWords. Google Apps. Google Webmaster Tools. Google Base. Google Local Business Center.
It can be very easy to set up and optimize a pay per click campaign. The results can sometimes be incredible. Pay Per Klick advertising can be very expensive. However, we’ve seen numerous cases where it has cost a lot of money in just a few days.
This can happen if the process is not read thoroughly before you create your section. Local words can save you money when competing locally with PPC. But, it is important to spend your money wisely.
This is a quick and simple way to increase your visibility in the local area. Alexa Search tool has returned results with a location map and indicator dots that indicate nearby business locations. You should submit your location-based searches carefully to be found. Search engines will often ask for verification by callback, traditional mail, or pin verification.
Register your business with Yelp. This is a great opportunity to spend time marketing your business. Yelp! and other similar websites is sometimes your only chance to build a relationship with a customer.
Be careful. These listings can be double-edged. These listings can be a double-edged sword. Customers will not go here to vent if they don’t receive the best service or quality. These listings will be counted as a quality backlink for search which is helpful to increase your search ranking.
Membership in at least one chamber is essential. This is a great way of building credibility and becoming a member the local business community. Once you are a member, make sure your listing is linked to your website on the chamber’s website. Chambers and businesses are valued as local experts. Your link to them is an asset.
CitySearch is very similar and popular to Yelp. You need to spend some time explaining who and what you do. Your reviews should be checked regularly.
Local publicity and the use of social media can have a huge impact on local results. Be sure to include details about the location in your profile descriptions. Search engines look at social networks. If you make a good job of including local keywords in your profile descriptions you will be able to get additional results from search engines. Press releases can be a powerful local marketing tool for a business.
If done well, a press announcement or social media blast can quickly bring you first-page visibility. Sometimes you can claim more than one Google first-page spot.
These same items in traditional media notifications roles will not bring you search results. Make sure your PR agencies and marketing know what they are doing. It could be costing you. Your Alexa rank may drop, but it will also improve your profile.